The objectives of the council are to enforce the pure food and drug laws and Pakistan Standards and Quality Control Authority (PSQCA) standards through the police and other law enforcing agencies.
The terms of reference of the CRC are to enforce and implement existing pure food and drug Laws and the PSQCA standards through police and other law enforcing agencies; to enforce and implement existing laws against counterfeiting and infringement of trade/property marks; to liaise with relevant government agencies, manufacturers and merchants to stop the manufacture or sale of adulterated food, drinks and drugs, and to satisfy itself that FIR is duly registered against the violator and that concerned police officers do not refuse to register the FIR.
Helpline Trust which is in the forefront of the struggle for achieving consumers' rights in the country has welcomed the move, hoping that this would bring some sanity among those who are unaware of the consumers' rights and the power they wield.